Hello (or welcome back đź‘‹),
If you’re new here — welcome. And if you’ve been with us for a while, thank you for sticking around 💚
We thought the end of our first full year was the perfect moment to properly introduce ourselves and share a little about what 2025 has meant for Green Giraffe.
Who we are
We’re Charlotte and Simone, two sisters based between England and Spain, and the founders of Green Giraffe.
We both love running and triathlons, and we’ve always believed that sports accessories shouldn’t be boring. We love colour, fun patterns, and kit that actually fits — and that’s exactly why Green Giraffe was born.
The name?
Giraffes are majestic, stand out, and do things their own way — and green reflects our commitment to doing things as sustainably as we can.
Our first full year: a learning year
2025 was our first full year as Green Giraffe, and honestly? It was a big learning curve — in the best possible way.
This year was about:
- Fine-tuning our systems
- Improving fit and comfort across products
- Listening closely to customer feedback
- Building a community, not just a product range
We didn’t rush. We refined.
New products & happy surprises
We launched buffs and scrunchies, and seeing how well they were received was incredibly motivating.
One product really surprised us: our pocket scrunchies, which quickly became a community favourite (and one of our best sellers!).
Moments like that reminded us why listening to customers matters so much.
Stepping outside: our first in-person markets
One of the biggest questions we had this year was: “Are in-person markets worth it?”
Spoiler: they absolutely were.
Not only did we make a gain, but we also:
- Spoke directly with customers
- Learned what people really look for
- Connected with other small brands
- Felt part of something bigger
Those conversations shaped future ideas and even led to collaborations.Â
Collaborations & proud moments
One highlight was collaborating with Oniria Candles to create a Winter Survivor’s Pack — combining a woolly hat or headband for outdoor warmth with a candle for cosy indoor moments.
Another proud moment?
Launching personalised products, including designing and producing a custom bib belt for Triatlón Tetuán. Seeing our work worn by a real community was incredibly special.
The shift we made
This year marked a clear shift for us:
From simply launching products → to building with our community.
Feedback, real conversations, and customer photos now play a huge role in how we design, refine, and decide what comes next.
And speaking of photos — seeing customers send us pictures of themselves wearing Green Giraffe genuinely fills us with joy every single time.
Looking ahead
As we move into 2026, our focus remains the same:
- Colourful, well-fitting accessories
- Thoughtful, sustainable production
- A community-first approach
If you’re new here, we’re so glad you found us.
If you’ve been here a while, thank you for being part of this journey.
👉 Feel free to explore our collection, or simply follow along — there’s lots more to come.
With love,
Charlotte & Simone
Green Giraffe 🦒💚
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